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Much attention has been paid to measuring companies’ impact on the environment. But when it comes to impacts on people, there has been far less scrutiny, standardization, and innovation in the data used to evaluate which businesses are ‘getting it right’ than we see in the environmental field. The current state-of-the-art involves just scanning for words in corporate-issued documents. This is inadequate. Instead, we should use more solid metrics such as proportions of the workforce that are employed rather than on temporary or limited-hour contracts, ratios of CEO to median worker pay, as well as data on gender and race pay gaps. We should make this shift quickly — and not assume that “something is better than nothing.” If we move quickly to force companies to report meaningful data, shareholders, employees, NGOs, and other stakeholders can then assess year-on-year progress. Investors will be better positioned to identify and reward companies that are taking meaningful action. In short order, we will learn which indicators and metrics are most robust when applied within or across industries and can build those into future iterations of our reporting (and accounting) models.

The Covid-19 pandemic has thrust into the limelight the far-reaching impacts that business has on vulnerable people in workforces and communities across the world. It has raised the imperative of tackling inequalities onto a political par with climate change, recognizing also the many inter-relationships between the two. But what will this mean in practice?

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Robert G. Eccles

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Robert G. Eccles of Saïd Business School, University of Oxford is the author of a number of books on integrated reporting, sustainability and the role of business in society. His focus is on sustainability from both a company and investor perspective. Professor Eccles is also involved in a variety of initiatives to embed environmental, social, and governance (ESG) issues in real world decision making. One of these is the Sustainability Accounting Standards Board (SASB), of which he was the founding chairman. In 2018, Professor Eccles was selected by Barron’s as one of the top 20 influencers on ESG investing.

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