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Carbon pricing’s power stems from its economy-wide reach and market-based efficiency. Unlike sector-specific regulations that require governments to predict technological winners, pricing creates incentives across all economic activities simultaneously, allowing the market to discover the lowest-cost decarbonization pathways. Companies facing carbon costs make millions of independent decisions about efficiency improvements, fuel switching, and innovation, thereby generating solutions regulators couldn’t anticipate. The EN-ROADS modeling shows that while no single policy achieves climate goals alone, carbon pricing complements other interventions more effectively than any alternative, amplifying the impact of renewable energy deployment, electrification, and efficiency improvements. Yet this policy tool can only function if built on reliable, comprehensive carbon accounting that assigns accountability appropriately while enabling market mechanisms to operate efficiently.

The September 2025 announcement of the GHG Protocol/ISO partnership to develop harmonized product carbon footprint standards is a welcomed and exciting development. At the same time, there is much discussion about the E-Ledgers approach, focused on product-level carbon accounting. (You can learn more about it at the E-ledgers Institute.) We are now facing a critical issue. Will the GHG Protocol/ISO and E-Ledgers’ initiatives work together or compete against each other? The bottom line is that collaboration will provide an incredible infrastructure for carbon pricing and competition between these two approaches will lead to a destructive altered state of paralysis and chaos.

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Robert G. Eccles

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Robert G. Eccles of Saïd Business School, University of Oxford is the author of a number of books on integrated reporting, sustainability and the role of business in society. His focus is on sustainability from both a company and investor perspective. Professor Eccles is also involved in a variety of initiatives to embed environmental, social, and governance (ESG) issues in real world decision making. One of these is the Sustainability Accounting Standards Board (SASB), of which he was the founding chairman. In 2018, Professor Eccles was selected by Barron’s as one of the top 20 influencers on ESG investing.

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